LinkedIn First. Then Facebook & Alignable.
Simple. Powerful. Designed to Book Speaking Gigs & Sell Books
You don't need to be everywhere, doing everything, all the time. You need to show up consistently in the right places, saying the right things, to the right people.
That's it. That's the whole strategy.
30-45 minutes per day
That's less time than you spent on one NFL practice drill.
Result: $300K-$600K/year in speaking revenue
Where speaking gigs happen. Conference planners, HR directors, corporate leaders all look here for speakers.
Where fans become friends. Chiefs fans, book readers, personal connections. Your community lives here.
Where local gigs come from. Chambers of commerce, Rotary clubs, business associations. Easy wins.
Update your headline to say "Keynote Speaker" clearly. Write an "About" section that speaks to event planners, not just fans. Add your speaking topics.
One post. That's it. A story from the arena, a lesson about pressure, an update about the book. Consistency beats perfection.
Conference planners, HR directors, sales leaders, event organizers. Send 5-10 connection requests per day with a personal note.
Comment on other people's posts. Answer questions. Be helpful. That's how you get noticed by the right people.
30% of posts
NFL stories with leadership lessons
25% of posts
How to perform when it matters
20% of posts
Behind-the-scenes, previews
15% of posts
Champions for the Homeless
10% of posts
Event highlights, availability
Update headline, write new "About" section, add speaking topics. Takes 30 minutes. Do it today.
Spend 2 hours writing a month's worth of posts. Schedule them. Never worry about "what do I post today?"
2-minute video of you speaking. This is THE #1 thing missing. Every inquiry asks for this.
One-page PDF with your speaking topics, bio, and booking info. Send it when people ask about you.
Event planners, HR directors, conference organizers. Send personalized connection requests.
Start countdown posts. "30 days until launch." Build anticipation. Get pre-orders.
You spent 18 years performing in front of 80,000 people.
Social media is just performing in front of a different audience. You already know how to handle pressure. You already know how to show up when it matters. You already know how to deliver.
This is just another arena. And you were built for the arena.
One week. Seven tasks. That's your foundation.
You don't need to master social media. You need to show up, tell your story, and make it easy for the right people to find you. 30 minutes a day. That's the game plan.
Now get in the arena. 🏈
