📅 60-DAY BOOK LAUNCH TIMELINE
Naked and Alone with 80,000 People
November 15, 2025 - February 13, 2026
⚡ CRITICAL MILESTONE DATES
PHASE 1: PRE-LAUNCH FOUNDATION
November 15 - December 14, 2025 (30 Days)
PHASE 2: LAUNCH WEEK EXPLOSION 🚀
December 15-21, 2025 (7 Days)
Midday: Facebook Live launch event with Nick - 20 minute Q&A session.
Evening: Thank supporters, share early media coverage and first sales numbers.
PHASE 3: GROWTH & CONVERSION
December 22, 2025 - January 14, 2026 (24 Days)
PHASE 4: SCALE & SUSTAIN
January 15 - February 13, 2026 (30 Days)
📊 60-DAY SUCCESS METRICS
📚 NAKED AND ALONE WITH 80,000 PEOPLE
Book Launch Business Development & Marketing Plan
From 11 NFL Rejections to Hall of Fame Glory
Nick Lowery's Journey of Resilience, Purpose, and Triumph
🌟 Praise for Nick Lowery & This Remarkable Journey
This powerful story has garnered incredible testimonials from some of the most respected voices in sports, business, and leadership:
Harold Ford Jr.
Leigh Steinberg
Harrison Butker
Roger Clemens
Tony Gonzalez
Marcus Allen
David Meltzer
...and many more!
Full testimonials coming soon
🎯 EXECUTIVE SUMMARY: THE OPPORTUNITY
Nick Lowery's story isn't just compelling—it's perfectly timed.
In an era where resilience, mental toughness, and purpose-driven leadership dominate corporate training and personal development, Nick's journey from 11 NFL rejections to Hall of Fame glory provides the ultimate case study in performing under pressure.
This isn't just a book launch. It's the ignition point for establishing Nick as the premier voice on resilience and high-pressure performance—positioning him for lucrative speaking engagements, corporate consulting contracts, and media opportunities that extend far beyond book sales.
"The moment you've been preparing for your entire life is finally here. You've survived 11 rejections. You've kicked in front of 80,000 people. You've built Champions for the Homeless. You've served three presidents. You've earned this platform. Now use it to change lives."
🚀 THE STRATEGIC VISION
Three Pillars of Unstoppable Growth
1️⃣ Digital Dominance
Transforming Nick's existing platform into a vibrant, engagement-driven powerhouse reaching 100,000+ potential readers through strategic social media, podcast tours, and influencer partnerships.
2️⃣ Strategic Partnerships
Leveraging NFL connections, Chiefs Kingdom, and high-profile endorsers (Sharon Lechter, Leigh Steinberg, targeting Tony Robbins) to create instant credibility and viral momentum.
3️⃣ Speaking Pipeline
Converting book success into $10K-25K speaking engagements with Fortune 500 companies, NFL teams, and leadership conferences—making the book a loss leader for high-margin consulting revenue.
PHASE 1: PRE-LAUNCH FOUNDATION
30 Days Before December 15 Launch
📘 Professional Publishing Setup
- IngramSpark distribution: 39,000+ retailers worldwide
- ISBN acquisition: Professional credibility
- Print quality: Superior hardcover production
- Global reach: Automatic international distribution
- Bookstore preferred: Returnability + better wholesale terms
🌐 Digital Home Base
- Book website: NakedAndAlone.com
- Email capture system: Build your audience
- Social media content: 60 days of posts ready
- Speaking page: "Book Nick Lowery" portal
- Media kit: Professional press materials
🤝 Strategic Partnerships
- Advance copies: Sharon Lechter, Tony Robbins, NFL legends
- Chiefs organization: Cross-promotion opportunities
- Podcast bookings: 15-20 appearances December-January
- Influencer outreach: Business/motivation leaders
- Media relationships: ESPN, NFL Network contacts
PHASE 2: LAUNCH WEEK EXPLOSION
December 15-21, 2025
🎯 MISSION: Create unstoppable momentum and social proof. Target: 1,000 copies sold in 7 days = Amazon bestseller status!
🚀 Launch Day Strategy
- Morning: Press release distribution, email blast, social media blitz
- Midday: Facebook Live launch event with Q&A
- Evening: Thank supporters, share early media coverage
- Launch bonuses: Exclusive masterclass, 30-day workbook, drawing for 30-min call
📅 Days 2-7: Momentum Maintenance
- Day 2: "Rejection is Redirection" - share the 11 cuts story
- Day 3: "Pressure is Privilege" - game-winner stories
- Day 4: "Service Beyond Self" - Champions for the Homeless
- Day 5: "One More Try" - Dick Johnson wisdom
- Day 6: "The Arena" - call readers to action
- Day 7: Week 1 celebration + testimonials
💰 Paid Advertising Launch
- Facebook/Instagram ads: $50/day × 7 = $350
- Amazon ads: $30/day × 7 = $210
- Google search ads: $40/day × 7 = $280
- Total Week 1 ad spend: $840
📰 Media Outreach Blitz
- Tier 1: ESPN, Good Morning America, NPR, Joe Rogan
- Tier 2: Kansas City media, Sports Illustrated, The Athletic
- Tier 3: Local DC media, alumni magazines
- Pitch angles: Rejection to Hall of Fame, Performing under pressure, Second act service
PHASE 3: GROWTH & CONVERSION
Days 8-30 (December 22 - January 14)
🎤 Speaking Engagement Pipeline
- Create speaking one-sheet: Three signature talks
- Speaking bureau submission: Eagles Talent, Leading Authorities
- Direct corporate outreach: Fortune 500 HR departments
- Target fee range: $10,000-$25,000 per engagement
- Projected Q1 revenue: $50,000-$250,000
📊 Amazon Optimization
- Amazon Author Central: Complete professional profile
- Review acquisition campaign: Target 50+ reviews in 30 days
- Sponsored product ads: Target competing books
- Kindle Countdown Deal: $0.99 for 5 days (Week 3)
- Goal: Top 10 in Sports Biography category
✍️ Content Marketing Engine
- Weekly blog series: "Lessons from the Arena"
- LinkedIn strategy: Daily posts, 2x weekly articles
- YouTube channel: Weekly motivational videos
- Podcast consideration: "The Arena" interview series
- Goal: 10,000 new followers in 60 days
🌱 Grassroots Momentum
- Book club outreach: 50 clubs via Goodreads
- Corporate bulk sales: 25+ copies at 40% off
- NFL team partnerships: Locker room motivational tool
- University speaking circuit: Commencement season prep
PHASE 4: SCALE & SUSTAIN
Days 31-60 (January 15 - February 13)
💼 Corporate Training Program
- Half-day workshop: "Performing Under Pressure"
- Executive coaching: 1-on-1 resilience training
- Team training: Sales organizations, leadership teams
- Pricing: $15K-$50K per engagement
🎥 Media Tour Execution
- NFL playoff tie-ins: Chiefs success stories
- Super Bowl week media: Maximum exposure opportunity
- Podcast completion: Finish 20-appearance tour
- Documentary interest: Netflix/ESPN Films pitch
📚 Product Expansion
- Audiobook release: Nick narrates his story
- Study guide: Corporate training companion
- Speaking companion book: Workbook for audiences
- Online course: "30-Day Arena Challenge"
🌍 International Expansion
- UK launch: IngramSpark global distribution
- Translation rights: Spanish market opportunity
- International speaking: European corporate circuit
📊 SUCCESS METRICS & ROI PROJECTIONS
💰 Total Investment vs. Return
Total 60-Day Investment: $8,000-$12,000
Breakeven Point: ~1,500 copies sold (achievable in 2-3 weeks)
Projected Year 1 Revenue: $400,000-$700,000
ROI: 3,300% to 5,800%
⚡ THE MOMENT IS NOW
Nick spent 18 years proving he belonged in the arena.
Now it's time to share those lessons with the millions who need to hear them.
This plan isn't theoretical—it's the exact playbook that transforms books into movements and authors into thought leaders.
The field is set. The crowd is waiting. The moment is now.
LET'S MAKE THIS KICK LEGENDARY. 🏈
"Champions aren't crowned in the stadium. They're forged in the moments when no one believes in them except themselves. Nick's 11 rejections weren't failures—they were the training ground for greatness. This book will show you how to turn YOUR rejections into rocket fuel. Don't wait. Start reading. Start believing. Start kicking."
Document prepared: October 2025 | Launch target: December 15, 2025 | 60-day timeline: December 15 - February 13, 2026
© Nick Lowery 2025 - All Rights Reserved